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Daily News Headline 3/21/14

posted Mar 21, 2014, 8:25 AM by Nancy Berry
In the news this morning, the NCAA basketball tournament began yesterday as 64 teams compete for the NCAA championship. In the last decade, the NCAA men’s basketball tournament has edged out pro football for the honor of most lucrative post-season sports franchise. With $1.15 billion of ad spending from 65 games, the 2013 tournament beat the 11-game NFL playoffs by over $50 million and the NBA post-season by $223 million.